Young Designers 91-92

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About the Book

YOUNG DESIGNERS '91-'92

This is the third volume in the 'Young Designers' series. To the graduating students this volume containing their work, is a parting testimonial along with our heartiest congratulations and best wishes. As members of a young community of Indian design professionals we hope they would take inspiration from the guiding principle that Design is Service, service to others. This publication represents the Institute's commitment to remain relevant and therefore, in close touch with the Indian reality. Real life projects keep our students and faculty in step with national development and at the same time, strengthen NID's resolve and ability to provide meaningful challenges as part of its training curriculum.

Preface

On the occasion of NID's fourteenth convocation, we are pleased to release the third volume of the 'Young Designers' series. To the graduating students this volume containing their work, is a parting testimonial along with our heartiest congratulations and best wishes. As members of a young community of Indian design professionals we hope, they would take inspiration from the guiding principle that Design is Service, service to others. This publication represents the Institute's commitment to remain relevant and therefore, in close touch with the Indian reality. Real life projects keep our students and faculty in step with national development and at the same time, strengthen NID's resolve and ability to provide meaningful challenges as part of its training curriculum.

We take this opportunity to reinforce our drive to reach out to Indian Industry, to develop the numerous linkages that are essential between professional institutions like NID and the Industry that it serves (and which is ultimately the beneficiary of all our activities). Sponsorship of Diploma and classroom projects are an effective way of ensuring that what is taught in the classrooms is in consonance with the present and future needs of industry. In the changing economic ethos, all products need to have a competitive edge if they are to survive in the world market. Design has to play a vital role in the marketing thrust of Indian Industry. Investing in Design, and in the Indian designer's training to match international standards of excellence, must be seen as a priority by Indian Industry in the competitive decade ahead.

For some time we have felt the need to print the 'Young Designers' in colour to highlight the excellence of the designed product. Towards this end the sponsorship for Diploma projects would henceforth be enhanced marginally. We are sure that this investment will be viewed as a token of Indian Industry's commitment to this young profession and as encouragement to the graduating professionals.

Introduction

'Young Designers 91-92' is the third in this series of publications from NID. On the occasion of the fourteenth convocation we felicitate the graduating students of the Institute's Professional Education Programme. A more ambitious presentation has been possible this time. In addition to the work done on their Diploma Projects, each student has the opportunity to profile their achievements by showing two selected projects from their classroom experiences at NID. Also included for the first time is an Index of Sponsors. We take this opportunity to once again thank the sponsors for their support and for the faith that they have shown that design matters as a vital tool for business and industry. The fact that so many of these projects are being commercially implemented by the sponsors is a source of strength for us and a confirmation of industry's appreciation of NID's educational methodology and the quality of its content.

The NID diploma project is of six months' duration. It is the culmination of an intensive education programme in design that takes each student through several stages: introduction to skills, techniques, theories, attitudes, and practical field experiences, each in a design discipline chosen from among those offered at the Institute. It is in their diploma projects that students demonstrate their learning within the academic setting dealing with live contacts and real issues, and bearing in mind the needs of society. All this is done under the guidance of the faculty. Hence these projects represent a benchmark for the quality of the education they have received and which is intended to prepare young designers to grapple with the realities of the very complex and dynamic environment that is India, in a responsible and sensitive manner. Each student prepares a detailed documentation of the process and the outcome of the diploma project. Only a glimpse of this is given in the synopses featured in this publication.

The Institute's education programme has two major faculties: Industrial Design and Communication Design. Each offers specialization in various design disciplines. Product Design, Furniture Design, Textile Design, Ceramic Design and Apparel Design, are offered in Industrial Design. Communication Design has an integrated programme which covers the print media, photography, animation, audio-visuals, video film, and exhibition design. Animation Design is also offered as a specialization. Although these disciplines provide comprehensive training, there is in addition, a good deal of interaction across and outside the disciplines, reflecting the search for a meaningful role for design in the Indian context. In the grouping of the synopses into specific sections and in their classification, we have once again attempted to broadly map the areas of design opportunities and needs in this country, which in turn influence the Institute's educational curriculum. The student profiles are arranged in alphabetical order of surnames.

Recent sweeping changes in the Indian economic landscape ushered in by the Finance Minister Or Manmohan Singh bring cheer to the design community which has been struggling for recognition in a highly protected industrial policy regimen. Global competition that has been thrown open with changes in FERA and the economic package announced in the recent national budget bring into sharp focus the vital role that indigenous design can play in the development of an appropriate Indian response to the resultant challenges. For the young designers this represents an opportunity to prove their mettle through demonstration that India can conceive and deliver world quality products, systems and services. Such a demonstration will certainly contribute to reverse national pessimism that the best products, technology and design come from overseas, especially the North and the West. Indian industry and government must make investments in indigenous design capability to pave the way for excellence and the accompanying stream of success. Only such a concerted effort and investment in design can ensure the resounding ringing of cash registers all over India, that the new industrial policy hopes to achieve.

The enhanced use of design by Indian industry is critically needed to bring to our people the enriched quality of life that they deserve. We wish the young designers luck and courage to face the real challenges and the opportunities of a vital and developing economy.

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