Effective Business Communication Situations and Strategies

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This will not be an exaggeration to comment that the modern age is an age of communication and information. By common belief and experience, communication is the exchange of facts, ideas, opinions, messages, or emotions by two or more persons. In a way, it is a phenomenon that is general in nature as we spend nearly 70% of our waking hours communicating things through four prominent modes-writing, speaking, listening, and reading Communication is important not only in personal and social context, but also in organizational perspective. If an individual needs to communicate with various types of people in his life and I society, an organization has to have a communication system for the smooth functioning. As the society has become more complex the need for the passage of time, effective communication is being recognized all over the world. Things are rather more demanding and compulsive in the context of corporate world where exchange of information or message is possible only through effective professional and business communication that serves, as George R. Terry rightly puts it, as the lubricant postering for the smooth operations of the management process People relating to business world have come to agree to the common observation that the foremost management problem today is the problem of communication. If we try to find out the reason of this problem, we can easily identify it. The reason of the problem lies in the absence of the element of effectiveness in all the relevant areas of communication.

Communication seems to be a simple process apparently but it is much more complex practically. That's why people inside and outside their workplace, often say, "our basic problem around here is communication", or "I just can't seem to communicate with anyone in that department." Communication, whether effective or not, takes place constantly in any organization, or in any personal or social group. A process as continuous as the circulatory system in the human body, communication is inseparable from and essential to everything that occurs in personal and organizational life.

Dr. Suresh Singhal is Professor at the Postgraduate Department of English, Baba Mastnath University, Rohtak, Haryana. He teaches Literature, Language, Translation Studies, Business Communication, Employability Skills, Communicative and Functional English, and. Leadership and Managerial Skills. He has formerly been Pro Vice Chancellor at OPJS University, Rajasthan. He has also been Professor of English and Dean at Satpriya Group of Institutions, Maharishi Dayanand University, Rohtak.

It is indeed arduous to designate him with a single sobriquet as a number of influences get amalgamated in the persona of Prof Singhal He is an academician, researcher, author, language couch, communication mentor, translation professional, freelance journalist, invited speaker and motivator, and poet. The world of human emotions and social concerns has also been his passionate forte. Besides, he has a fine flair for youth literary and cultural affairs.

Prof is a proud possessor of MA, MPhil and PhD degrees in English. He has also earned MA and PhD degrees in Hindi. Not only this, he also holds MBA and PhD degrees in Management. He has Postgraduate Diploma in Translation Studies and Bachelor degree in Journalism and Mass Communication to his credit. Besides, he also has certificate course in German.

Prof Singhal has been an invited speaker, resource person, subject expert and participant in more than 160 national and international conferences, seminars and workshops besides delivering a large number of guest lectures. He has published more than 70 research papers and articles. He has the honour of receiving several national awards and prizes for academic excellence. He has been awarded many research fellowships by UGC He is the member of Editorial Boards of various research journals.

Prof Singhal has visited a number of universities in the USA in connection with his independent interdisciplinary research work and has been a volunteer speaker and researcher there. He has done tremendous work on Translation Studies contributing globally towards enriching the Theory and Practice of Translation by translating world literature.

Prof Singhal has been associated as visiting faculty with Translators' Associatic of India, New Delhi CTB, Ministry of Home Affairs, Govt. of India School of Translation, IGNOU; and many others. He has been the external examiner for PaD candidates as various universities. He is the member of Advisory Committee at the Institute of Research and Development, India.

This will not be an exaggeration to comment that the modern age is an age of communication and information. By common belief and experience, communication is the exchange of facts, ideas, opinions, messages, or emotions by two or more persons. In a way, it is a phenomenon that is general in nature as we spend nearly 70% of our waking hours communicating things through four prominent modes-writing, speaking, listening, and reading. Communication is important not only in personal and social context, but also in organizational perspective. If an individual needs to communicate with various types of people in his life and society, an organization has to have a communication system for the smooth functioning. As the society has become more complex with the passage of time, the need for effective communication is being recognized all over the world. Things are rather more demanding and compulsive in the context of corporate world where exchange of information or message is possible only through effective professional and business communication that serves, as George R. Terry rightly puts it, "as the lubricant postering for the smooth operations of the management process." People relating to business world have come to agree to the common observation that the foremost management problem today is the problem of communication. If we try to find out the reason of this problem, we can easily identify it. The reason of the problem lies in the absence of the element of effectiveness in all the relevant areas of communication.

Communication seems to be a simple process apparently but it is much more complex practically. That's why people inside and outside their workplace, often say, "our basic problem around here is communication", or "I just can't seem to communicate with anyone in that department." Communication, whether effective or not, takes place constantly in any organization, or in any personal or social group. A process as continuous as the circulatory system in the human body, communication is inseparable from and essential to everything that occurs in personal and organizational life.

The purpose of the present book is to study the various perspectives pertaining to effective personal and business communication in the context of identifying problems in different business situations, and then suggesting strategies with the aim of communicating effectively in those personal and corporate situations. An effort has been made to provide all the concerned. people not only an ample exposure to the problematic areas of business communication, but also the possible solutions of those problems that letter the communicator most in the wake of situations demanding effective behavioral interaction between two individuals or among more than two individuals. This study emphatically underlies the fact that in corporate world, the need of mastering the art of effective communication is the success mantra. In the absence of this art of effective communication, executives, professionals, managers and the people of this sort are marginalized. Inspire of all qualities, they don't get the desired results without effective business communication skills. If they grasp the basic communicative skills and then sharpen them, they can bring about a tremendous change in their career that guarantees them big success. All the communication skills-writing, speaking, reading, listening, and non-verbal- are considered to be the most important for getting success in the business world and hence for becoming successful professionals and managers.

**Contents and Sample Pages**