Business Research Methods

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This book is an introductory text book on research methods. The basic aim is to make students familiar with research methodology by creating conceptual clarity about the subject. Authors have shared their experience as research students and teachers of this subject.

Research methodology is gaining importance day by day and understanding of this subject is the call of the time for all the students especially for those who are seeking career in the field of research.

The book covers the syllabus of varied universities of India offering courses of BBA, MBA, B.Com and other disciplines.

This book also caters the need of new entrants in the field of research who are assumed to be unfamiliar with this subject.

We have tried our level best to give simplicity and ease in our approach so that book can be a great source.

Each chapter of the book explains integration of various approaches and information with complete relevance to the topic. The book also gives brief knowledge about statistics and its applications in research along with working knowledge of different computer software's useful in research analysis such as SPSS.

Report writing is another special feature of this book as documentation of the research work is also an important task and keeping this in view the process layout, types and mechanics involved, various principles and precautions taken while writing a good report are explained in a precise way in this book.

We hope this book will be very helpful to the beginners and people of academic fraternity.

**Contents and Sample Pages**